Ready to chase the sun?
Hi, we're Heidi Klein
In 2002 we set out to reinvent swimwear shopping with a simple ethos,
to provide you with luxurious bikinis and one pieces with style, comfort, and
our signature flattering fit so you always feel your best on the beach.
Since then, we have grown to become Britain’s leading swim and beach
style brand, a one-stop holiday shop that you can rely on
year after year for your next trip to the sun.
Our timeless, beautifully made swimwear combines
new innovative styles, prints, and designs each season.
In addition, we expanded to include resort wear, knitwear and
accessories - to ensure you have everything you need for
your next far-flung adventure.
"The best thing you'll do for you're behind this summer
"Britain's most iconic swimwear"
"You can't go wrong with their black racerback one piece"
Explore our stunning selection of
bikinis, from our bestselling
triangle bikinis to
beautiful bandeaus and
stylish halter neck sets.
Made of strong, super soft, and
sustainable materials that
provide you with natural support and a luxuriously soft touch to the skin.
Our bikinis are fully adjustable to
give you your perfect fit and
designed to last time and time
again for many holidays to come.
Shop Our Bikinis
Our One Pieces
We’ve carefully designed our
selection of sophisticated
One-Pieces to give you the
perfect fit and the most
flattering silhouette possible.
By using subtle underwiring,
soft side boning and
luxurious signature fabrics. Designed
using environmentally responsible
processes and materials so that
you feel as good as you look on the beach.
Shop Our One Pieces