Our story began back in 2002 when we met at work and bonded over our shared dream of building our own business. It wasn’t until Heidi was heading off for winter sun and couldn’t find anyone selling bikinis that it became clear there was a gap in the market, just waiting for a touch of imagination.

A year later, we opened the doors to Heidi Klein Notting Hill. Both exhilarated and exhausted, we quickly realised that we had created something that appealed to the likes of Kate Moss and Elle MacPherson, whilst also catching the eye of Vogue and The Times, catapulting Heidi Klein into the spotlight. Those first few years working on the shop floor allowed us to truly understand our customers and put them at the heart of all we do.

From that one store, we launched a Chelsea store, an online channel, a global wholesale business and international retail partnerships. Throughout our journey, our focus has remained the same: creating beautiful pieces that fit impeccably, offering the support and coverage you need without ever compromising on style.

Every Heidi Klein piece is considered down to the finest detail; from adjustability built into every design and mix-and-match sizing, to craftsmanship in construction, heavyweight hardware accents, signature trims and hidden support. Each silhouette is designed to flatter, fit beautifully and stand the test of time, creating swimwear you’ll want to wear for a lifetime.

To this day, we take pride in Heidi Klein as we continue to evolve and expand the brand. We are incredibly grateful to our amazing and supportive team, partners and loyal customers. It’s still very much an exciting, evolving journey as we strive towards our mission of creating beautiful beach, travel and resort wear for now and for years to come.

Much love,
Heidi & Penny x