The Heidi Klein Story

Our story began back in 2002 when we met at work and bonded over our shared

dream of building our own business. And it wasn’t until Heidi was heading off for

winter sun and couldn’t find anyone selling bikinis that it became clear there was a

gap in the market - just waiting for a touch of imagination.

A year later we opened the doors to Heidi Klein Notting Hill. Both exhilarated and

exhausted we quickly realised that we had created something that appealed to the

likes of Kate Moss and Elle MacPherson whilst also catching the eye of Vogue and

The Times, catapulting Heidi Klein into the spotlight. Those first few years of working

on the shop floor allowed us to really understand our customers putting them at the

heart of all we do.

From this one store we launched a Chelsea Store as well as an online channel, global

wholesale business and international retail partners.

To this day we take pride in Heidi Klein as we continue to expand the brand and are

grateful to our amazing and supportive team, partners, and loyal customers. It’s still

very much an evolving and exciting journey as we strive towards our mission of

creating beautiful beach, travel, and resort wear for now and years to come.

Much love, Heidi & Penny x